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iOS App · Product Strategy · Product Design · Brand · 2026

iOS App · Product Strategy · Product Design · Brand · 2026

Formation

Formation

Formation

A memory for everything your car has been through.

A memory for everything your car has been through.

(The Problem)

(The Problem)

Your car has a history. It just lives everywhere.

Your car has a history. It just lives everywhere.

Service invoices in WhatsApp. Insurance in email. Repair bills in the glovebox. Maintenance dates somewhere in your head.

Service invoices in WhatsApp. Insurance in email.

Repair bills in the glovebox. Maintenance dates somewhere in your head.

Service invoices in WhatsApp. Insurance in email. Repair bills in the glovebox. Maintenance dates somewhere in your head.

Formation started with a simple question:

What if your car could remember everything for you?

Formation started with a simple question:

What if your car could remember everything for you?

Your car’s history is everywhere except one place.

Maintenance is easy to forget until something reminds you the expensive way.

You know it was serviced. You just don’t remember when or what changed.

(Strategy)

(Strategy)

Stop thinking in documents.

Start thinking in events.

Stop thinking in documents.

Start thinking in events.

We organised Formation around what happened to the car, not where the information came from.

We organised Formation around what happened to the car,

not where the information came from.

We organised Formation around what happened to the car, not where the information came from.

A service.

A repair.

An insurance renewal.

A tyre change.

A service.

A repair.

An insurance renewal.

A tyre change.

Everything becomes part of one continuous memory.

Everything becomes part of one continuous memory.

Memory: One timeline for everything your car has been through.

One shared memory

(The Product)

(The Product)

Giving your car a memory.

Giving your car a memory.

Years of ownership, finally easy to understand.

Years of ownership, finally easy to understand.

Home/Widget: A quick glance at your car, right from the Home Screen.

Memory: One timeline for everything your car has been through.

Ask anything:Your car remembers the details.

Systems:The current health of every major system, in one place.

Documents:Every document and invoice, in one place.

Widgets

Notification

Streamlined onboarding process

(The Brand)

(The Brand)

Built to feel more like ownership than administration

Built to feel more like ownership than administration

Formation deals with invoices, documents and maintenance, which could very easily become boring software.


So the brand and interface were designed to feel calm, personal and slightly obsessive about cars.

Formation deals with invoices, documents and maintenance,

which could very easily become boring software.


So the brand and interface were designed to feel calm,

personal and slightly obsessive about cars.

Formation deals with invoices, documents and maintenance, which could very easily become boring software.


So the brand and interface were designed to feel calm, personal and slightly obsessive about cars.

Logo mark grid

Logo mark grid

iOS App icons

Whiteout

#FFFFFF

Concrete

#E0E0E0

Void

#161616

Scorched

#191111

Flare

#E72300

Color palette

Inter

Aa

Base font

iOS Widgets

Fav Icon

iOS Widgets

( Outcome)

( Outcome)

Now being tested in the real world.

Now being tested in the real world.

Formation is currently in private TestFlight beta with 50+ users, testing the product with their own cars, records, and maintenance history.

Formation is currently in private TestFlight beta with 50+ users,

testing the product with their own cars, records, and maintenance history.

Formation is currently in private TestFlight beta with 50+ users, testing the product with their own cars, records, and maintenance history.

The strongest signal so far? People understand it without being taught how to use it.

The strongest signal so far? People understand it without being taught how to use it.

The strongest signal so far?

People understand it without being taught how to use it.

50+

Private Beta Testers

68+

Real vehicles enrolled

Test flight stats

“The whole flow feels ridiculously simple for something that holds this much information.”

Connor Adams

Owner, BMW X5 M60i

“This is one of those apps I never knew I needed. Every car owner must have it.”

Veera Raghavan

Owner, Kia Carnival Limousine Plus

Testimonials from beta testers